Treatment :
The genre : Hip- Hop
Song : Jay Park - "I Got This."
Jay Park is an American -Korean singer and hip hop artist who debuted in Korea.
His target audience mostly include young female and male adults.
"I got this." is all about Park's highs and downs of his career , the sacrifices he had to make and the love that he shows to his family and friends. The song is meant to show the dedication that Jay is giving to becoming the best in the music industry and his strong will to try and change the world of music and of his fans.
We decided in our group that we will not follow any narrative or a specific structure. We want our music video to be all performance based as that is the most suitable option to reflect what the song is about. This means that there will be a single male protagonist and no other props will be included. We decided that this will be best as we want all the attention to be on our actor. Instead , we will emphasize the direct connection to the audience by using a range of shots in order to build a strong relationship between the viewers and our actor. We will do this to make sure that the audience have all of their attention on our actor and his emotions , so that the song lyrics reaches them well and they understand what our music video is about.
The target audience will include 18- 25 year olds. We decided on this audience as the fans of Jay Park are around these ages. We also suit the group ourselves , making it easier for us to gather ideas on what will be appealing and what we should include in the music video.
The song will be the typical music video length , around 3 minutes and 40 seconds. There will be no need to shorten or lengthen the music video as we will not include any narrative at the start and end.
We will need to consider some ethical considerations with our music video. One of them is that there is inappropriate language in the song. We will need to make sure that underage children do not see the video as we do not wish for our video to be associated with any bad behavior coming from children in case they do see the video.
We will be using youtube to broadcast the music video as it is an extremley popular platform and it is accessible to a wide range of audience. We will have to consider an age restriction or warning to be present in order to not break the ethical regulations.
The genre : Hip- Hop
Song : Jay Park - "I Got This."
Jay Park is an American -Korean singer and hip hop artist who debuted in Korea.
His target audience mostly include young female and male adults.
"I got this." is all about Park's highs and downs of his career , the sacrifices he had to make and the love that he shows to his family and friends. The song is meant to show the dedication that Jay is giving to becoming the best in the music industry and his strong will to try and change the world of music and of his fans.
We decided in our group that we will not follow any narrative or a specific structure. We want our music video to be all performance based as that is the most suitable option to reflect what the song is about. This means that there will be a single male protagonist and no other props will be included. We decided that this will be best as we want all the attention to be on our actor. Instead , we will emphasize the direct connection to the audience by using a range of shots in order to build a strong relationship between the viewers and our actor. We will do this to make sure that the audience have all of their attention on our actor and his emotions , so that the song lyrics reaches them well and they understand what our music video is about.
The target audience will include 18- 25 year olds. We decided on this audience as the fans of Jay Park are around these ages. We also suit the group ourselves , making it easier for us to gather ideas on what will be appealing and what we should include in the music video.
The song will be the typical music video length , around 3 minutes and 40 seconds. There will be no need to shorten or lengthen the music video as we will not include any narrative at the start and end.
We will need to consider some ethical considerations with our music video. One of them is that there is inappropriate language in the song. We will need to make sure that underage children do not see the video as we do not wish for our video to be associated with any bad behavior coming from children in case they do see the video.
We will be using youtube to broadcast the music video as it is an extremley popular platform and it is accessible to a wide range of audience. We will have to consider an age restriction or warning to be present in order to not break the ethical regulations.
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